| 书目名称 | The Language of Cosmetics Advertising |
| 编辑 | Helen Ringrow |
| 视频video | |
| 概述 | Offers a Feminist Critical Discourse perspective on a corpus of advertising data collected from ‘women’s glossies’.Explores how the target consumer is constructed in a cross-cultural context.Considers |
| 图书封面 |  |
| 描述 | This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. |
| 出版日期 | Book 2016 |
| 关键词 | advertising language; media discourse; Critical Discourse Analysis; feminist linguistics; language and g |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-137-55798-8 |
| isbn_ebook | 978-1-137-55798-8 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
发表于 2025-3-21 19:26:31
