| 书目名称 | The Influence of Culture and Personality on Customer Satisfaction |
| 副标题 | An Empirical Analysi |
| 编辑 | Franziska Krüger |
| 视频video | |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | International Management Studies |
| 图书封面 |  |
| 描述 | Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede‘s cultural dimensions and the Big Five personality traits on the models‘ variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.. |
| 出版日期 | Book 2016 |
| 关键词 | International Market Research; Measurement Invariance; Zone of Tolerance; Confirmation-/Disconfirmation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-12557-8 |
| isbn_softcover | 978-3-658-12556-1 |
| isbn_ebook | 978-3-658-12557-8Series ISSN 2626-8833 Series E-ISSN 2626-8841 |
| issn_series | 2626-8833 |
| copyright | Springer Fachmedien Wiesbaden 2016 |
发表于 2025-3-21 18:51:39
