| 书目名称 | The Handbook of Creativity & Innovation in Business | | 副标题 | A Comprehensive Tool | | 编辑 | Rouxelle de Villiers | | 视频video | | | 概述 | Develop creative problem-solving skills and take creative thinking to desirable outcomes.Uses coaching and checklists to find viable business ideas and evaluate novel proposals.Generates more ideas an | | 图书封面 |  | | 描述 | This book enables readers to develop their own creative thinking and their teams‘ creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. .This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. . | | 出版日期 | Book 2022 | | 关键词 | creativity; creativity in work; creativity in business; creative corporate culture; creative leadership; | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-19-2180-3 | | isbn_softcover | 978-981-19-2182-7 | | isbn_ebook | 978-981-19-2180-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 18:08:50
