| 书目名称 | The Digital Popular in India |
| 副标题 | Mainstreaming the Ma |
| 编辑 | Deepali Yadav,Vipin K. Kadavath |
| 视频video | |
| 概述 | Centres around novel practices such as transnational consumption of digital popular content.Includes textual analysis of OTT and other digital content in order to understand its effects.Centres hashta |
| 图书封面 |  |
| 描述 | This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms..The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.. |
| 出版日期 | Book 2024 |
| 关键词 | digital culture; Indian culture; post-liberalization; popular culture; populism; performativity |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-39435-5 |
| isbn_ebook | 978-3-031-39435-5 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:31:45
