| 书目名称 | The Delta Project | | 副标题 | Discovering New Sour | | 编辑 | Arnoldo C. Hax,Dean L. Wilde | | 视频video | | | 图书封面 |  | | 描述 | Emerging from the authors‘ work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of ‘bonding‘, ‘complementors‘ and ‘customer lock-in‘ this book provides a fundamental shift in the way we think about competitive positioning. | | 出版日期 | Book 2001 | | 关键词 | business; new economy; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230288089 | | isbn_ebook | 978-0-230-28808-9 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2001 |
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发表于 2025-3-21 19:52:17
