| 书目名称 | The Data-driven Organization |
| 副标题 | Using Data for the S |
| 编辑 | Jonas Rashedi |
| 视频video | |
| 概述 | Presents processes that are easy to implement.Provides data management solutions for companies of all sizes.Based on the lates technology in the area of data management |
| 丛书名称 | Business Guides on the Go |
| 图书封面 |  |
| 描述 | Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the design of all relevant fields of action: Which structures need to be created? Which systems and processes have proven beneficial? How can the quality of the data be ensured and what requirements exist for a data-driven organization in the areas of governance and communication? And last but not least: How can employees be brought along on the journey and what implications does the data-driven organization have for our corporate culture? The book presents an orientation and action framework for the strategic and operational design of a data-driven organization and is valuable for managers who are involved in data management in companies and organizations. |
| 出版日期 | Book 2023 |
| 关键词 | Data-driven marketing; Data management; Data scientists; Data analysis; Web analytics; KPI; Metics; Data te |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-20604-7 |
| isbn_softcover | 978-3-031-20606-1 |
| isbn_ebook | 978-3-031-20604-7Series ISSN 2731-4758 Series E-ISSN 2731-4766 |
| issn_series | 2731-4758 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 18:21:07
