| 书目名称 | The Creation of the Extraordinary | | 副标题 | Perspectives on Luxu | | 编辑 | Hannes Gurzki | | 视频video | | | 概述 | The principles of luxury brand management | | 丛书名称 | Applied Marketing Science / Angewandte Marketingforschung | | 图书封面 |  | | 描述 | Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. | | 出版日期 | Book 2020 | | 关键词 | Creation of the Extraordinary; Perspectives on Luxury; Luxury; Branding; Brand management; Marketing; Luxu | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-29538-7 | | isbn_softcover | 978-3-658-29537-0 | | isbn_ebook | 978-3-658-29538-7Series ISSN 2627-1982 Series E-ISSN 2627-2008 | | issn_series | 2627-1982 | | copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 |
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发表于 2025-3-21 16:39:52
