| 书目名称 | The Corporate Newsroom |
| 副标题 | Steering Companies E |
| 编辑 | Christoph Moss |
| 视频video | |
| 概述 | Presents a theoretical framework for corporate communications.Discusses the Corporate Newsroom model.Includes case studies from organisations such as the Dutch Police and Swiss Life Germany |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer...The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy..The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. ..This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.. |
| 出版日期 | Book 2021 |
| 关键词 | Corporate Communications; Newsroom; Newsroom Models; Organizational Communications; Steering Companies |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-67642-1 |
| isbn_softcover | 978-3-030-67644-5 |
| isbn_ebook | 978-3-030-67642-1Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Mediamoss GmbH 2021 |
发表于 2025-3-21 16:19:21
