| 书目名称 | The Brand Strategy Canvas | | 副标题 | A One-Page Guide for | | 编辑 | Patrick Woods | | 视频video | http://file.papertrans.cn/906/905410/905410.mp4 | | 概述 | Acquire the tools that will allow you to make faster and smarter brand decisions.Build a Message Map based on strategic decisions that will ensure your company drives home a consistent, clear, and aut | | 图书封面 |  | | 描述 | .Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy..The Brand Strategy Canvas. has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience.. .No matter where you are in the business creation process, .The Brand Strategy Canvas. is the tool you need to build a brand from scratch that | | 出版日期 | Book 2020 | | 关键词 | startup brand strategy; startup branding; branding for founders; startup marketing; growth hacking; custo | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4842-5159-1 | | isbn_softcover | 978-1-4842-5158-4 | | isbn_ebook | 978-1-4842-5159-1 | | copyright | Patrick Woods 2020 |
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