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Titlebook: Sharing Economy Platforms; A Casebook for Under Ruizhi Yuan,Martin J. Liu Book 2024 The Editor(s) (if applicable) and The Author(s), under

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发表于 2025-3-21 16:44:57 | 显示全部楼层 |阅读模式
书目名称Sharing Economy Platforms
副标题A Casebook for Under
编辑Ruizhi Yuan,Martin J. Liu
视频video
概述explores the shared economy.sheds light on digital economies.offers case studies
图书封面Titlebook: Sharing Economy Platforms; A Casebook for Under Ruizhi Yuan,Martin J. Liu Book 2024 The Editor(s) (if applicable) and The Author(s), under
描述.This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What‘s behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what‘s driving the new economy, in a book of interest to marketing professionals, scholars, and economists..
出版日期Book 2024
关键词marketing; digital marketing; platform economies; social media; shared economy
版次1
doihttps://doi.org/10.1007/978-981-97-5404-5
isbn_softcover978-981-97-5406-9
isbn_ebook978-981-97-5404-5
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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