书目名称 | Sharing Economy Platforms | 副标题 | A Casebook for Under | 编辑 | Ruizhi Yuan,Martin J. Liu | 视频video | | 概述 | explores the shared economy.sheds light on digital economies.offers case studies | 图书封面 |  | 描述 | .This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What‘s behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what‘s driving the new economy, in a book of interest to marketing professionals, scholars, and economists.. | 出版日期 | Book 2024 | 关键词 | marketing; digital marketing; platform economies; social media; shared economy | 版次 | 1 | doi | https://doi.org/10.1007/978-981-97-5404-5 | isbn_softcover | 978-981-97-5406-9 | isbn_ebook | 978-981-97-5404-5 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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