Titlebook: Sharing Economy Platforms; A Casebook for Under Ruizhi Yuan,Martin J. Liu Book 2024 The Editor(s) (if applicable) and The Author(s), under

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Value Creation in the SEP,interactions between consumers and suppliers. By analyzing models such as Pinduoduo, the chapter illustrates how SEPs facilitate innovative market dynamics that contrast sharply with traditional business frameworks, offering economic, social, and environmental benefits. It explores the mechanisms th

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The Reasons Why Consumers Join the SEP,ort has been made to elucidate pivotal tenets: technological acceptance, consumer ethics, consumption values, and consumer trust, all of which are intrinsically tied to consumer behavior and satisfaction within the SEP. By examining a case study involving two typical bicycle-sharing schemes in Suzho

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SEP Is Facilitating Electronic Word-of-Mouth (eWOM): The Case of Xiaohongshu Platform, the case of Xiaohongshu. SEPs have revolutionized commerce and customer engagement by leveraging idle assets and fostering community-driven interactions. Digital technologies like Big Data Analytics and AI have been integrated to personalize services and enhance customer loyalty. However, the dynam

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,Understanding Prosumers’ Behaviors in SEPs,s. Understanding prosumer behavior is crucial for sharing economy platforms to create thriving ecosystems. This chapter explores the key factors influencing prosumer behavior, including economic, social, psychological, and platform-specific drivers, and examines the dynamics of prosumer participatio

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The Supplier Governance Strategy in SEPs,ge fees and offer value-added services. However, governance issues arise enforcing platform exclusivity and algorithmic exploitation. Suppliers, described as platform-dependent entrepreneurs, enhance platforms and benefit from customer reach. Though they enrich innovation, a power asymmetry exists,

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,The Fellow Customers’ Engagement Behaviors in SEPs,llowing service failures and fellow customers’ engagement behavior (CEB). Using data from 39 cases of customers complaining about Tuniu (a leading online travel agency in China) on Weibo (China’s largest microblogging site), this chapter examines how distinct attributes of complaints and firm respon

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