Titlebook: Sustainable Success with Stakeholders; The Untapped Potenti Sybille Sachs,Edwin Rühli,Isabelle Kern Book 2009 Palgrave Macmillan, a divisio

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Why put all your eggs in only one basket?,he success of the concert depends only on finding strong financial sponsors. Some of your colleagues may disagree saying that the success depends on the musicians. Others may say that the best musicians mean nothing if one is unable to attract the right audience.

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The spider in the web,rporations concern themselves with networking. After a closer look, they are therefore often surprised at the effects such indirect relations can have on their own value-creation processes. Let us look at the following example:

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