书目名称 | Sustainable Innovation | 副标题 | Trends in Marketing | 编辑 | Anshu Saxena Arora,Sabine Bacouel-Jentjens,Amit Ar | 视频video | | 概述 | Demonstrates how ?new ideas can thrive within organizations.Promotes leadership skills for solving current and future organizational challenges.Paves the way to bring more innovation into an organizat | 丛书名称 | International Marketing and Management Research | 图书封面 |  | 描述 | .In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. ..This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world...This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.. | 出版日期 | Book 2020 | 关键词 | product design; leadership; agility; well-being; buyer-supplier relationships; sustainable product design | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-30421-8 | isbn_ebook | 978-3-030-30421-8Series ISSN 2662-8546 Series E-ISSN 2662-8554 | issn_series | 2662-8546 | copyright | Springer Nature Switzerland AG 2020 |
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