Titlebook: Sustainable Family Business; The Triple-Bottom-Li Ramo Palalić,Claire Seaman,Gadaf Rexhepi Textbook 2024 The Editor(s) (if applicable) and

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https://doi.org/10.1007/978-3-031-57999-8Sustainable Practices; Sustainable HR; Sustainable Finance; Sustainable Operations; Global Operations; Le

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Sustainable Family Business978-3-031-57999-8Series ISSN 2192-4333 Series E-ISSN 2192-4341

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Global Operations in Family Businesses,The chapter portrays models that can be used in the long-term sustainability of global operations. It describes the modes of operations of a business on a globe and suggests models on which global operations will be sustainable using the triple-bottom-line approach. The chapter is followed by a case study.

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Sustainable Marketing and Public Relations (PR) in Family Businesses,Thus, the chapter overviews the most important existing models that help family firms toward long-term sustainable competitive advantage, but also it introduces possible models for family business sustainability (additional 2Ps: people and passion) using the triple-bottom approach. The chapter is followed by a case study.

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R&D Innovation in Family Businesses,he triple-bottom approach. It overviews nature of the R&D, new product development life cycle, and overviews possible sustainable models of R&D that will be a part of family business longevity as well as the social, economic, and environmental impacts. The chapter is followed by a case study.