Titlebook: Sustainability in Business; A Financial Economic David Hobson Myers Book 2020 The Editor(s) (if applicable) and The Author(s), under exclus

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Growth and Business Sustainability,business, sustainable or not, is dependent on its growth. Expansion of a business relies on expanding its markets’ reach (demographics), its innovation or creation of new products, and its capital structure (leverage) within a legal and governmental framework. The interplay of social distance and de

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Investment Implementation, movement from ethical screens to socially responsible investment to mission related and impact invest investing highlights changes in the costs of monitoring and investor interest that have created a greater funds flowing to sustainable investing. Strategies from positive and negative screening to

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Economic Models,money and social distance (Becker 1968 and Anderson and Myers 2018). The discussion of utility will be supplemented with discussions of von Neumann–Morgenstern Utility, transitivity, and one-period models versus multi-period models as a means of discussing the framing of sustainability beyond traditional finance models.

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Growth and Business Sustainability,mographics highlights the markets that a business may expand as it builds customer relationships. Those relationships will be based on the marketing of innovative sustainable products to new markets. The role of leverage on capital structure will be laid out within a risk and return framework.

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Introduction,g. The contrast between traditional finance, Friedman’s “Maximize Shareholder Wealth,” and sustainability’s double or triple bottom lines (environmental, social, and governance or profit, people, and planet) are laid out as the foundation for those discussions.

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