Titlebook: Successful Social Media and Ecommerce Strategies in the Wine Industry; Gergely Szolnoki (Senior Research Associate),Liz T Book 2016 The Ed

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The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Ausions for social media adoption of a wine event being cost, expansion, user knowledge, ease of use, longevity, and dynamic content. It also highlights official website promotion through Facebook, Instagram, and YouTube as the preferred social media channels due to the perceived usage by Australian audiences and potential visitors to wine events.

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Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina,e store (such as range of products, type of promotions, payment and shipment options, website characteristics). Most of the variables behaved as expected and were also statistically significant. It is expected that this information will be relevant to policy makers and sellers.

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Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the Uniten purposes. It also reveals their problems and skepticism and gives a good overview of its general acceptance. The results show that the differences between the US wineries and their German counterparts are sometimes immense, although the majority in both countries rated the importance of social media at a similar high level.

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Current Status of Global Wine Ecommerce and Social Media,ne social media as well as ecommerce—and analyzes the importance and the role of this modern platform in the wine business. In addition, this chapter also contains a short case study on the difference between Facebook friends and non-Facebook friends of a winery.