Titlebook: Successful Social Media and Ecommerce Strategies in the Wine Industry; Gergely Szolnoki (Senior Research Associate),Liz T Book 2016 The Ed

切掉

咽下

The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Auso wine events. Using the High Country Harvest in Victoria, Australia, as a case study, we consider which social media are utilized to promote this festival based on the platforms identified by Wollan, Smith, and Zhou’s research in 2010 plus vblogs. The chapter concludes by identifying the considerat

inspiration

Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences,e markets, being engaged in co-creation of value and in funding producers and their projects, are emerging worldwide. The aim of this chapter is to achieve a deeper understanding of the opportunities offered by crowdsourcing in wine business. Given both the novelty of the phenomenon and the explorat

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ABYSS

Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina,unctioning was found in the country literature. To contribute to their knowledge, a hedonic model was estimated to evaluate the effect on prices on: (i) the specific characteristics of the wine offered (variety, ageing, alcohol content, origin, among others); and (ii) the basic features of the onlin

变异

Torrid

Online Communication Approaches and Social Networks in Traditional Wine Regions: A Case Study from ng website structure and visitor experience. The graphical representation of social networks (Facebook and Twitter) offers important insights for marketing implications. Different network structures emerge, implying different roles played by wineries as nodes in the network.

Licentious

Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences,Overall, crowdsourcing is ideally suited as both a new approach to the radically changing consumer profile and as a source of funding for small entrepreneurs facing difficulties in accessing other forms of financing.

Alveoli

ineluctable

Word of Mouth Impulses Boost Wines of Germany: A Case Study,ive and emotional communications work, the WOM action led to an increase in public awareness for Wines of Germany. It correlates with a moderate but steady increase in domestic and export value in an extremely competitive market. This chapter summarizes and analyzes the WOM actions of ‘Wines of Germany’.