Titlebook: Successful Social Activism and Unintended Market Emergence; The Fight Over Foot Sayako Miura Book 2024 The Editor(s) (if applicable) and T

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The Comfort Shoe Market and Changes in Consumer Awarenesse chapter also reveals that despite the consequence, some foot health issues remained unresolved. Challenges within the shoe fitter system surfaced, revealing consumer needs that were not adequately addressed. This sets the stage for the unintended market dynamics discussed in Chaps. .–..

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Introductionket always intended, and thus aligned with the superordinate goals of the SMOs? These questions underlie this study. This chapter briefly examines existing research on social movements targeting companies, clarifying how it cannot address the two issues examined in this book owing to its implicit as

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Adjustment of JIF’s Strategy and Diffusion of Shoe Fitterseals that JIF further learned from its activities and modified its strategy, which led to the diffusion of shoe fitters to shoe retailers. This chapter also summarizes the description of JIF’s strategy changes developed in Part II, clarifies the contribution of the study, and discusses the implicati

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The European Comfort Shoe Market: Seeking Further Health Functionsrted from Europe were foreign to the Japanese shoe market and did not sell well at first. Although these shoes were good for foot health, they were unfashionable and expensive. However, demand for European health shoes began in the mid-1980s and the European comfort shoe market began to expand in th