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Titlebook: Successful Social Activism and Unintended Market Emergence; The Fight Over Foot Sayako Miura Book 2024 The Editor(s) (if applicable) and T

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978-981-99-9293-5The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
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Characteristics of Shoes and the Footwear IndustryIII. The information is organized into four sections. The first section discusses awareness of foot health in Japan. The second section examines the features of shoes. The third section includes a general outline of the history of footwear in Japan. The fourth section provides a general outline of the post-WWII footwear industry in Japan.
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Social Movement Targeting Companiesntly addressed the issue: How can SMOs positioned on the periphery of an industry change corporate behavior? It then proposes a dynamic framework to analyze this issue by adopting an emergence strategy perspective based on strategic theory.
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The Fashion-Oriented Transparent Insole Market: Fashioning Walking Support Insolested transparent insole market. This chapter also summarizes the discussion developed in Part III on the emergence of three markets as indirect effects of JIF’s success, clarifies the contributions of this study, and discusses the research implications of the indirect effect of activism targeting companies.
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Introductionsting research on social movements targeting companies, clarifying how it cannot address the two issues examined in this book owing to its implicit assumptions. Then, the chapter explains the methodology for examining these issues–a case analysis of the Japanese post-war footwear industry.
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JIF’s Initial Strategyalth function. Despite being on the fringes of the footwear industry and resource-poor, JIF succeeded in persuading shoe retailers to adopt shoe fitters. This chapter describes how JIF modified its strategy from the initial standard shoe last dissemination strategy to a shoe fitter dissemination strategy.
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