书目名称 | Successful Management | 编辑 | Neville Bain | 视频video | | 图书封面 |  | 描述 | This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management. | 出版日期 | Book 1995 | 关键词 | management; Manager; strategy | 版次 | 1 | doi | https://doi.org/10.1057/9780230374157 | isbn_softcover | 978-1-349-39564-4 | isbn_ebook | 978-0-230-37415-7 | copyright | Neville Bain 1995 |
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