Titlebook: Style and Creativity in Design; Chiu-Shui Chan Book 2015 Springer International Publishing Switzerland 2015 Big C- Creativity.Computationa

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Cognitive Theory of Style and Creativityoduct. For skillful craftsmen, it is their passion, motivation, and ability to create things that are usable and creative, pleasurable and completely workable. That is why style of beauty and creativity of products are so critical in design, manufacturing, engineering, fashion, and everyday lives.

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Book 2015explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own d