Titlebook: Style and Creativity in Design; Chiu-Shui Chan Book 2015 Springer International Publishing Switzerland 2015 Big C- Creativity.Computationa

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Western retailers in emerging countries. For two decades, retail companies have internationalized dynamically (Swoboda, Zentes and Elsner 2009), with the current focus on emerging countries, driven by growth opportunities in these countries, such as high growth rates, growing middle-class, weakness

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Chiu-Shui ChanWestern retailers in emerging countries. For two decades, retail companies have internationalized dynamically (Swoboda, Zentes and Elsner 2009), with the current focus on emerging countries, driven by growth opportunities in these countries, such as high growth rates, growing middle-class, weakness

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Introduction,tellectual phenomena include the formation of intelligence, operation of knowledge, and actions taken for implementing design, which are the cognitive activities explored in the field of psychology. Recently, these cognitive activities that occur in design were recognized as a special cognitive doma

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Introduction of Design Cognitions driven by certain intentions and is accomplished by a series of actions to generate results. Design is process, artifact, and discipline. As explained in the American Heritage dictionary, to design, seen from the action point of view, is: (1) to conceive or fashion in the mind, invent; (2) to have

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Style Approached from the Design Process artifacts; scholars usually classify the features in products to differentiate styles (Newton 1957; Finch 1974; Scott 1980; Smithies 1981; Chan 1994, 2000). Similar approaches used to examine features for further exploring the nature of style, the degree between styles, and the systematic measureme

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Creation of Style in the Design Process Apart from examining style from outcomes of intentional purposes, this chapter focuses on how an individual style is shaped in design processes approached from the perspective of design cognition. Particularly, attention is on the schematic design stage, which is considered the most critical stage