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Titlebook: Strategy, Value and Risk - The Real Options Approach; Reconciling Innovati Jamie Rogers Book 2002 Palgrave Macmillan, a division of Macmill

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Three Strategic DCF Case StudiesThe DCF principles are now applied to three case studies, an IT project, an electricity natural gas generator and a pharmaceutical company. The first two case studies are considered from a management viewpoint, while the third can be viewed from both a management and an investor’s perspective.
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Conclusion and Practical Implicationsue creation using management processes based on the notions of continuity and incremental improvement is becoming a difficult proposition. Static long-term strategies based on these management values will become increasingly harder to execute.
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