Titlebook: Strategy by Design; A Process of Strateg James Carlopio Book 2010 James Carlopio 2010 design.innovation.organization.organizations.strategy

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书目名称Strategy by Design影响因子(影响力)




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书目名称Strategy by Design读者反馈学科排名

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Strategy by Design: A Process of Strategy Innovation,stry, and our internal resources and capabilities. We then reposition ourselves in existing markets or we extend our product/ services into developing or adjacent markets. The future is assumed to be a linear extension of the past and present, and our rational analytical techniques help us to do thi

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Research: The Art of Seeing the Different Way,bsence of adequate information regarding such things as markets and competitors. Similarly, according to studies by Badke-Schaub and Frankenberger (1997), “in the design process [the] non-availability of information was a crucial factor responsible for deficient analysis of solutions” (p. 361). Ther

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Evaluation and Refinement,has been to be creative and to generate and explore as many different ideas as possible. At some point in the process, however, it becomes necessary to move from divergent to convergent thinking as they start refining solutions, limiting options, making decisions, and reaching conclusions.

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Delivery: Output and Presentation,t strategy innovators can learn from them. Of course, designers use a great range of techniques to present their output. They use sketches, drawings, charts, plans, pictures, models, videos, scenarios, prototypes, storyboards, collages, specifications, variation orders and instructions, and other fo

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