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Titlebook: Strategies for Innovators; HHL Open School Case Kathrin M. Möslein,Emilio E. Matthaei Textbook 2009 Gabler Verlag | Springer Fachmedien Wie

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发表于 2025-3-21 17:27:55 | 显示全部楼层 |阅读模式
书目名称Strategies for Innovators
副标题HHL Open School Case
编辑Kathrin M. Möslein,Emilio E. Matthaei
视频video
概述Key learnings from successful strategic innovators in various industries
图书封面Titlebook: Strategies for Innovators; HHL Open School Case Kathrin M. Möslein,Emilio E. Matthaei Textbook 2009 Gabler Verlag | Springer Fachmedien Wie
描述‘Strategies for Innovators’ is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge about venture creation and growth strategies as well as strategies for open innovation. How to foster an organization‘s strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. .The case book provides students with insights into demanding management practices, offers managers in small and medium-sized firms a consistent strategic understanding for the day-to-day handling of innovation, and challenges the strategic thinking and acting of leaders in path-breaking business situations..Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany. .Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the U
出版日期Textbook 2009
关键词business; innovation; innovation management; management; market entry strategies; open innovation; service
版次1
doihttps://doi.org/10.1007/978-3-8349-8010-6
isbn_softcover978-3-8349-0761-5
isbn_ebook978-3-8349-8010-6
copyrightGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
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Textbook 2009ion Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany. .Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the U
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