Titlebook: Strategic Social Media Management; Theory and Practice Karen E. Sutherland Textbook 20211st edition The Editor(s) (if applicable) and The A

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Social Media Scheduling and Account Management Platformsal requirements, defining goals, objectives and key messages, devising effective tactics and social media analytics. With these fundamental components of social media strategy locked in, this chapter focuses on understanding and selecting the tools that can support the implementation of a clients’ or organisation’s social media strategy.

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Strategic Content Curationia strategy, it must be implemented. This is where the next two sections of this book will prove to be extremely helpful to guide you through the process of curation and creation of strategic content to support the goals and objectives of the social media strategy.

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Techniques to Present Curated Content to Engage with Audiencestion and best-practice approaches in gathering and selecting content created by others. After you have a collection of great content, the next step is presenting it to your audience in ways that will resonate and help  them.

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Creating Compelling Images, Graphics, Memes and Infographicst do not perform well in isolation. They need to work together to achieve the best results. A study by Brubaker and Wilson (2018) found that while visual content is effective in attracting attention on a newsfeed, it is written copy accompanying the visual element that helps convert the audience’s attention to engagement.

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Managing Reputation, Ethics, Risk, Issues and CrisesWith audience research established as an essential first stage of social media strategy development, ► Chap. . explores another crucial component of social media management: ethical practice. While behaving ethically as a Social Media Manager may seem obvious, there are many nuances to the role that must be deconstructed and explained.

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Karen E. SutherlandIncludes innovative tools such as social media strategy templates, content calendars, video shooting schedules and video edit scripts.Places a strong emphasis on building students‘ employability skill

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. Major changes are afoot. Older industrial regions, once rich and powerful, stand by helplessly as factories close down. Poor countries are sliding into bankruptcy, unable even to feed their populations. In a few scattered enclaves, called ex­ port platforms, new manufacturing plants spring up over