| 书目名称 | Strategic Social Media Management | | 副标题 | Theory and Practice | | 编辑 | Karen E. Sutherland | | 视频video | | | 概述 | Includes innovative tools such as social media strategy templates, content calendars, video shooting schedules and video edit scripts.Places a strong emphasis on building students‘ employability skill | | 图书封面 |  | | 描述 | This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation..Combining theory and practice, .Strategic Social Media Management. teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution..Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experie | | 出版日期 | Textbook 20211st edition | | 关键词 | Social Media Management; Organisations and Social Media Management; Businesses and Social Media Manage | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-15-4658-7 | | isbn_ebook | 978-981-15-4658-7 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 19:44:18
