找回密码
 To register

QQ登录

只需一步,快速开始

扫一扫,访问微社区

Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook Sep 20112nd edition Gabler Ver

[复制链接]
楼主: 警察在苦笑
发表于 2025-3-23 13:40:28 | 显示全部楼层
Joachim Zentes,Dirk Morschett,Hanna Schramm-KleinRetail management in 18 lessons - Each lesson includes key issues and a comprehensive case study.Request lecturer material:
发表于 2025-3-23 14:40:25 | 显示全部楼层
发表于 2025-3-23 20:07:25 | 显示全部楼层
发表于 2025-3-24 00:00:14 | 显示全部楼层
发表于 2025-3-24 02:51:14 | 显示全部楼层
Customer Relationship Managementhe new paradigm of relationship marketing and to introduce the underlying principles of customer value, the relationship life cycle and the constructs of customer loyalty and customer satisfaction. In retailing, loyalty programmes are manifestations of customer relationship management.
发表于 2025-3-24 08:24:16 | 显示全部楼层
http://image.papertrans.cn/s/image/878806.jpg
发表于 2025-3-24 11:55:20 | 显示全部楼层
发表于 2025-3-24 15:43:40 | 显示全部楼层
so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management..
发表于 2025-3-24 20:20:33 | 显示全部楼层
Introductionhaviour and preferences. What was once a simple way of doing business has been transformed into a highly sophisticated form of management and marketing. Retail marketing consistently features more efficient, more meaningful and more profitable marketing practices (Mulhern 1997, p. 103).
发表于 2025-3-25 01:53:25 | 显示全部楼层
Textbook Sep 20112nd editionent in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. .In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategie
 关于派博传思  派博传思旗下网站  友情链接
派博传思介绍 公司地理位置 论文服务流程 影响因子官网 SITEMAP 大讲堂 北京大学 Oxford Uni. Harvard Uni.
发展历史沿革 期刊点评 投稿经验总结 SCIENCEGARD IMPACTFACTOR 派博系数 清华大学 Yale Uni. Stanford Uni.
|Archiver|手机版|小黑屋| 派博传思国际 ( 京公网安备110108008328) GMT+8, 2025-5-2 06:43
Copyright © 2001-2015 派博传思   京公网安备110108008328 版权所有 All rights reserved
快速回复 返回顶部 返回列表