| 书目名称 | Strategic Retail Management |
| 副标题 | Text and Internation |
| 编辑 | Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein |
| 视频video | |
| 概述 | Retail management in 18 lessons - Each lesson includes key issues and a comprehensive case study.Request lecturer material: |
| 图书封面 |  |
| 描述 | .This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. .In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.. |
| 出版日期 | Textbook Sep 20112nd edition |
| 关键词 | Handelsmanagement; Logistics; Retail Management; Retailing; retailing companies |
| 版次 | 2 |
| doi | https://doi.org/10.1007/978-3-8349-6740-4 |
| copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012 |
发表于 2025-3-21 18:49:12
