| 书目名称 | Strategic Relationship Marketing |
| 编辑 | Søren Hougaard,Mogens Bjerre |
| 视频video | |
| 概述 | This is a softcover edition of Hougaard/Bjerre, ISBN 3-540-43161-6.The book is practically unchanged, but the English is improved.Includes supplementary material: |
| 图书封面 |  |
| 描述 | Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 Structural Attributes of Buyer-Seller Relationship 34 1. 6 Classifying the Pattern oflnteraction within the Standard Buyer-Seller Relationship . . . . . . . . . . . . . . . . . . . . . . . . . 37 . . . 1. 7 Defining Relationship Marketing. . . . . . . . . . . . . . . . . . 39 . 1. 8 The Relationship Marketing Context-Categorising Relationships . 41 1. 9 Relationships in a Broader Perspective with Impact on Relationship Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 43 . 1. 10 Different Theoretical Directions in Relationship Marketing . 45 2. A Systematic Approach to Buyer-Seller Relationships . 52 2. 1 Marketing as Mutual Exchange. . 52 2. 2 Marketing as Systems. . . . . . . . . 54 2. 2. 1 Three Types of Exchanges . . . 55 2. 2. 2 Two Approaches to Exchanges. 57 2. 3 Introduction of the Political Economy Paradigm . 59 2. 4 The Political Economy Paradigm. . . . . . . . . 61 2. 5 Supp |
| 出版日期 | Book 20021st edition |
| 关键词 | Relationship Economics; Relationship Marketing; Relationship Strategies; business; marketing; strategy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-24813-2 |
| isbn_ebook | 978-3-540-24813-2 |
| copyright | Springer-Verlag Berlin Heidelberg 2002 |
发表于 2025-3-21 18:48:19
