| 书目名称 | Strategic Marketing Issues in Emerging Markets | | 编辑 | Atanu Adhikari | | 视频video | | | 概述 | Presents the latest perspectives from industry and academia.Covers the entire gamut of strategic marketing issues in emerging markets.Investigates actual business situations and coherently reflects on | | 图书封面 |  | | 描述 | .This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.. .In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience.."This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the c | | 出版日期 | Book 2018 | | 关键词 | Strategic Marketing; Emerging Economies; Marketing Issues; Marketing in India and China; Marketing Manag | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-10-6505-7 | | isbn_softcover | 978-981-13-3886-1 | | isbn_ebook | 978-981-10-6505-7 | | copyright | Springer Nature Singapore Pte Ltd. 2018 |
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发表于 2025-3-21 18:17:39
