Titlebook: Strategic Management - New Rules for Old Europe; Christian Scholz (chair, Director),Joachim Zentes Book 2006 Gabler Verlag | Springer Fac

良心

micronized

European (Virtual) Team-Building: From Optimism to Efficiencyn ongoing process of integration and interconnection of countries, markets, and technologies (Roberts/Kossek/Ozeki 1998; Barkema/Baum/Mannix 2002), companies face increasing competition with respect to costs and prices, product quality, and time-to-market.

提名

痛得哭了

PALL

A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewalation of American Minister of Defence, Donald Rumsfeld, in early 2003 is legendary: “Now, you’re thinking of Europe as Germany and France. I don’t. I think that’s old Europe.” This perspective that associates Europe with being backward is particularly prevalent in the economic context. Writing in th

大炮

补角

心胸开阔

间接

The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectict govern the strategic management of their brand portfolios. In view of this context, it is essential to take into account the degree to which a brand can be included in a global strategy where consistent principles of brand management are applied to a full range of geographical zones.

CRASS