书目名称 | Strategic Management of Professional Service Firms |
副标题 | Theory and Practice |
编辑 | Stephan Kaiser,Max Josef Ringlstetter |
视频video | http://file.papertrans.cn/879/878755/878755.mp4 |
概述 | The book focuses on the critical success factors for professional service firms.The authors combine practical advice and well-founded research.Readers will learn about the latest developments in the p |
图书封面 |  |
描述 | .Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies. . |
出版日期 | Book 2011 |
关键词 | Knowledge-Intensive Firms; Management; Professional Service Firms; Strategy |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-642-16063-9 |
isbn_softcover | 978-3-642-42358-1 |
isbn_ebook | 978-3-642-16063-9 |
copyright | Springer-Verlag Berlin Heidelberg 2011 |