| 书目名称 | Strategic Management | | 副标题 | A European Approach | | 编辑 | Christian Scholz (chair of Business Adminitration, | | 视频video | http://file.papertrans.cn/879/878737/878737.mp4 | | 概述 | Die Dozenten und Forscher des Europa-Instituts stellen in diesem Sammelband ihre Forschungsschwerpunkte vor und erläutern damit die Potenziale und Herausforderungen des europäischen Marktes. | | 图书封面 |  | | 描述 | The European market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University‘s Europa-Institut expound on the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focusing on the areas of marketing & commerce and organisation & human resource management..The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.."Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management..Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administra | | 出版日期 | Book 2002 | | 关键词 | Europa; Finanzierung; Handel; Human Resource Management; Investition; Management; Marketing; Personalmanage | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-322-84457-6 | | isbn_softcover | 978-3-322-84458-3 | | isbn_ebook | 978-3-322-84457-6 | | copyright | Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002 |
The information of publication is updating
|
|
|Archiver|手机版|小黑屋|
派博传思国际
( 京公网安备110108008328)
GMT+8, 2025-8-15 02:54
发表于 2025-3-21 17:56:06
