Titlebook: Strategic Innovative Marketing; 4th IC-SIM, Mykonos, Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Conference proceedings 2017 Springe

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BLAZE

Personal Characteristics and Job Satisfaction of Greek Banking Employeesstics have on these levels of job satisfaction. The sample consisted of 252 (51.7 %) males and 235 (48.3 %) females of different bank organizations. The results of the present study suggest that in general Greek bank employees are enough satisfied with their job in general. Moreover, MANOVA and post

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消息灵通

Personal Characteristics and Organizational Culture of Greek Banking Employeesout their desired organizational cultures after 5 years. The sample consisted of 252 (51.7 %) males and 235 (48.3 %) females of different bank organizations. The results of the present study suggest that bank employees think present organizational culture as controlling while at the same time they w

Toxoid-Vaccines

Sustainability, Social Marketing and Host Attitudes About Tourism in the City of Larissaund a socially desired behaviour change favouring, for example sustainability. Indeed, environmental sustainability may be regarded as a collective challenge that can only be achieved if a sufficient number of residents cooperate. Hence, the community plays a crucial role to effect lasting changes t

ANTI

高调

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Branding in the New Museum Era competition within the leisure industry or funding cutbacks museums are now adopting for-profit strategies aligned with marketing principles. Today museums have redefined their role and activities to conclude newer and more active experiences and entertainment, shifting to experiential notions of “

Binge-Drinking

e-Marketing in the Hotel Industry: Marketing Mix Strategiespractices that are used in the hotel industry. Namely, it examines the level at which the traditional marketing mix model which comprises five dimensions i.e., the traditional 4P’s (Product, Place, Price, Promotion) and the Customer Relations (C) is used as an e-marketing strategy. Quantitative anal

Oscillate

IMC Strategies of Festivals in Destination Brandinged in this study based on the nature of festivals in terms of destination branding. Since destination branding is a common practice to promote the destination’s history, lifestyle, and culture; festivals are used to create such a reputation by destination marketers. Destination branding is a strateg