| 书目名称 | Strategic Innovative Marketing |
| 副标题 | 4th IC-SIM, Mykonos, |
| 编辑 | Androniki Kavoura,Damianos P. Sakas,Petros Tomaras |
| 视频video | |
| 概述 | Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing.Focuses on the theoretical approach of the contemporary issues evolved in strategic mar |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | .This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent t |
| 出版日期 | Conference proceedings 2017 |
| 关键词 | Digital Marketing; Innovations in Online Marketing; Market Research; Marketing Analytics; Marketing Info |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-33865-1 |
| isbn_softcover | 978-3-319-81619-7 |
| isbn_ebook | 978-3-319-33865-1Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | Springer International Publishing Switzerland 2017 |
发表于 2025-3-21 18:20:12
