Titlebook: Strategic Innovative Marketing; 5th IC-SIM, Athens, Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Conference proceedings 2017 Springe

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Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment 150 Greek SMEs’ employees who responded to a structured questionnaire. Data have been analyzed using descriptive statistics and correlation analysis. The research results indicate a correlation between burnout and job satisfaction. Furthermore, a correlation is observed between job satisfaction and

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The Role of Organizational Culture in the Greek Higher Tourism Qualityrsonality, just like people do. This unique personality of an organization refers to its culture. In order to become more effective, organizations have realized how important is the role of their culture and the critical effects it has especially within the tourism industry. The quality of the servi

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Integrating Total Quality Management Philosophy in the Greek Tourism Sector well. Within a highly demanding framework the needs for high standards and total quality management arises. Organizations that are related to tourism need to introduce a philosophy of sustainability by developing innovative practices that will enable them to reserve their competitive advantage. The

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