书目名称 | Strategic Innovative Marketing | 副标题 | 5th IC-SIM, Athens, | 编辑 | Androniki Kavoura,Damianos P. Sakas,Petros Tomaras | 视频video | | 概述 | Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing.Focuses on the theoretical approach of the contemporary issues evolved in strategic mar | 丛书名称 | Springer Proceedings in Business and Economics | 图书封面 |  | 描述 | .This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools.. .The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas suchas social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, rese | 出版日期 | Conference proceedings 2017 | 关键词 | Strategic Marketing Management; Social Media Marketing; Innovations in Online Marketing; Marketing Tech | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-56288-9 | isbn_softcover | 978-3-319-85877-7 | isbn_ebook | 978-3-319-56288-9Series ISSN 2198-7246 Series E-ISSN 2198-7254 | issn_series | 2198-7246 | copyright | Springer International Publishing AG 2017 |
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