书目名称 | Strategic Equity Partnerships in Professional Football |
副标题 | Evidence on Stakehol |
编辑 | Tobias Duffner |
视频video | |
丛书名称 | Event- und Impaktforschung |
图书封面 |  |
描述 | .The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.. |
出版日期 | Book 2020 |
关键词 | Strategic Partnership; Strategic Equity Partnership; Football Sponsoring; Grounded Theory; Investors in |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-31301-2 |
isbn_softcover | 978-3-658-31300-5 |
isbn_ebook | 978-3-658-31301-2Series ISSN 2662-9224 Series E-ISSN 2662-9232 |
issn_series | 2662-9224 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |