Titlebook: Strategic Consulting; Tools and methods fo Philippe Chereau,Pierre-Xavier Meschi Book 2018 The Editor(s) (if applicable) and The Author(s),

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978-3-319-87790-7The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Assessing the Environment,may be the main reason for initiating a consulting mission, but today this is more often the first step in a broader mission whose objective is to help the company CEO and top managers to formalise, validate and make a strategic growth decision. Building on a specific environment assessment methodol

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Choosing a Growth Strategy, CEOs and top managers identify different growth directions and choose the “right” growth strategy. Choosing a growth strategy requires a refined and “granular” knowledge and assessment of the company’s portfolio of strategic business units (SBUs). After this review, CEOs and top managers must defin

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Expanding Internationally,deals with the “why” of internationalisation: what are the company’s needs or issues that internationalisation will address? A second set of missions focuses on the “where” of internationalisation. Here the question lies in the choice of target countries or regions. The “how” of internationalisation

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