Titlebook: Storytelling With Data; Gaining Insights, De Hans-Wilhelm Eckert Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive

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paleolithic

Endoscope

n the possibilities and limitations of the topic.This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted a

真实的你

Recess

The Pitch: What Is Storytelling with Data?,ause it is deeply embedded in the structures of our brain. More and more of these stories today feed on data. Whether data is the new oil, gold, or even plutonium: Ultimately, it is we humans who ascribe these meanings to data. In storytelling, data has a dual role: it is the content and context of

迷住

勉励

From the Question to the Data,ata to contextualize stories and help define which audience I’m targeting, which themes I’m setting, and why they’re relevant in the first place. The examples illustrate the challenges of developing the question and in each case provide specific answers to key communication issues: Why we tell somet

BLAZE

From Data to Story,l elements are becoming the hook and anchor of stories. Especially in a society flooded with stimuli, strong visuals are gaining weight. Journalism has shown how stories can be developed using data. In the meantime, these practices have also arrived in companies. If you want to turn data into storie

金盘是高原

Fair Play: What Counts in Data Stories, influence us in the interpretation of data and how we can protect ourselves from them. The more power is attributed to data, the more ethical questions gain relevance: the protection of privacy, the role of algorithms in making decisions and the bias of machines come into view.

口音在加重

e, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives..978-3-658-38554-5978-3-658-38555-2