| 书目名称 | Staying the Consumption Course |
| 副标题 | Exploring the Indivi |
| 编辑 | Benjamin Krischan Schulte |
| 视频video | |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 图书封面 |  |
| 描述 | Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. |
| 出版日期 | Book 2015 |
| 关键词 | Consumer behavior; Consumer lock-in; Explorative panel study; Path dependance; Service relationships |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-08788-3 |
| isbn_softcover | 978-3-658-08787-6 |
| isbn_ebook | 978-3-658-08788-3 |
| copyright | Springer Fachmedien Wiesbaden 2015 |
发表于 2025-3-21 16:59:17
