Titlebook: Star-Spangled Soccer; The Selling, Marketi Gary Hopkins Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 busin

calamity

Star-Spangled Soccer,, thousands upon thousands of soccer fans singing, laughing, chanting, roaring their support and proudly stating their presence. Hour by hour the streets, bars and restaurants filled with these marauding masses: songs echoed, cheers went up, the banter and laughter was non-stop: to and fro with the

言行自由

,You’re Playing the World Cup Where?,ia coverage was tepid and sparse and American sports fans were uncaring and oblivious. Today’s news, tomorrow’s fish and chip paper as they say in England. To those that did care, i.e. the rest of the world, it was nothing more than a corporate sell out: FIFA had lost its mind … how could it be host

Legend

Selling Soccer to America, the World Cup Years!,inous and scary but unfortunately pretty true. The American soccer landscape is littered with the bodies of entrepreneurs, investors, passionate hobbyists and serious business minds who had failed to make a dime in the sport. People who had given their all, formed leagues, staged exhibition matches

photophobia

DAMP

Back from the Brink,he NFL offices in New York, that one day he would be called upon to rescue and rebuild the future of professional soccer in the United States. Approached by the Kraft family, owners of the NFL New England Patriots and MLS New England Revolution, the offer was attractive enough to convince Garber to

Boycott

Soccer United Marketing,ng through the following calls:.You get the picture. The marketplace was fragmented, competitive and confusing to just about everyone in corporate America. Companies may have thought they wanted to buy “soccer” but had very little idea as to what that really meant. Other sports were simpler, if corp

Coeval

不透气

,Pony Tails and Dollars: “Anything a Man Can Do”, Lloyd, the game-winning scorer, was mobbed by excited and jubilant team mates as the realization dawned that the ultimate prize was heading their way. The lifelong dream of every sportsperson in America, to win an Olympic Gold Medal, was about to come true, forever lifting them to the highest echel

信条

,The “Business” of Youth Soccer,ity, playing field to playing field, across most geographic and demographic lines, soccer has woven itself into the fabric of American family life. Right up there with apple pie and the pledge of allegiance is the now lemming-like procession to soccer practice, games and tournaments as kids are car-

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