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Titlebook: Standing Room Only; Marketing Insights f Joanne Scheff Bernstein Book 2014Latest edition Palgrave Macmillan, a division of Nature America I

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发表于 2025-3-21 19:54:34 | 显示全部楼层 |阅读模式
书目名称Standing Room Only
副标题Marketing Insights f
编辑Joanne Scheff Bernstein
视频video
概述Joanne Scheff Bernstein has worked/consulted for many major theater programs around the US such as the Illinois Symphony Orchestra, Chicago Opera Theater, the San Francisco Symphony, the San Francisco
图书封面Titlebook: Standing Room Only; Marketing Insights f Joanne Scheff Bernstein Book 2014Latest edition Palgrave Macmillan, a division of Nature America I
描述Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
出版日期Book 2014Latest edition
关键词Advertising; brand; communication; management; market research; marketing; pricing; Promotion; public relati
版次2
doihttps://doi.org/10.1007/978-1-137-37569-8
isbn_ebook978-1-137-37569-8
copyrightPalgrave Macmillan, a division of Nature America Inc. 2014
The information of publication is updating

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Introduction,thousands of buildings collapsed or were severely damaged, and all areas within 50 miles of the Fukushima Daiichi Nuclear Power Plant were evacuated. The entire region suffered from lack of electrical power, closed roads and rail lines, poor access to food and medical supplies, and the massive fear that accompanied the aftershocks.
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Audiences for Now; Audiences for the Future,inually changing environment, and to learn how best to be responsive to the needs and interests of their publics. Says marketing expert Mohanbir Sawhney, “It is not the biggest, the smartest, nor the richest organizations that survive; it’s the most adaptable.”.
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Understanding the Performing Arts Market: How Consumers Think,es. We don’t tell stories, our memory tells our stories.” Furthermore, “the remembering self is the one that makes decisions. The experiencing self has no voice in decisions. Look at this,” says Kahneman, “as the tyranny of the remembering self.”.
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,The Performing Arts: History and Issues—an Ongoing Crisis? A Growing Crisis?,ell-respected orchestras in the United States, filed for bankruptcy, facing a structural deficit of $14.5 million and other economic woes. The orchestra has since exited from bankruptcy protection, but continues to face financial challenges. In 2010, the Detroit Symphony found it necessary to make d
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