| 书目名称 | Standing Room Only | | 副标题 | Marketing Insights f | | 编辑 | Joanne Scheff Bernstein | | 视频video | http://file.papertrans.cn/876/875813/875813.mp4 | | 概述 | Joanne Scheff Bernstein has worked/consulted for many major theater programs around the US such as the Illinois Symphony Orchestra, Chicago Opera Theater, the San Francisco Symphony, the San Francisco | | 图书封面 |  | | 描述 | Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media. | | 出版日期 | Book 2014Latest edition | | 关键词 | Advertising; brand; communication; management; market research; marketing; pricing; Promotion; public relati | | 版次 | 2 | | doi | https://doi.org/10.1007/978-1-137-37569-8 | | isbn_ebook | 978-1-137-37569-8 | | copyright | Palgrave Macmillan, a division of Nature America Inc. 2014 |
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