Titlebook: Stand und Perspektiven der Eventforschung; Cornelia Zanger Book 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010 Ev

deviate

出汗

凌辱

,Sponsoring und Eventmarketing - Zwei Kommunikationsinstrumente ergänzen sich?,en. Unter einem Instrument der Marketing-Kommunikation wird dabei eine Menge von kommunikativen Maßnahmen verstanden, die untereinander funktional relativ ähnlich sind und die sich in ihrer Gesamtheit gegenüber anderen Instrumenten unterscheiden (vgl. Bruhn 2009, S. 3; Hermanns/Marwitz 2008, S. 20).

ALTER

The Dark Side of Sponsoring and Ambushing Mega Sports Events: Is successful communication hampered as an exchange between sponsors and an event, whereby the latter receives a fee and the former obtains rights to associate with the event and to advertise these associations (Cornwell/Maignan 1998). Thereby, the organizers of major events (e.g., FIFA, IOC) frequently try to win a large number of sponsors in order to maximize their profit.

合唱队

WAIL

rectocele

偶然

https://doi.org/10.1007/978-3-8349-8922-2Eventmarketing; Live-Kommunikation; Marketingtheorie; Sportmarketing; Veranstaltungsmanagement

Optometrist

范例

Mariam Shbanah,Tünde Anna Kovácsinated the development of equations for transport properties and for other properties. The current IAPWS equations for the dynamic viscosity and thermal conductivity for industrial applications are presented in Secs. 3.1 and 3.2. The current IAPWS equations for the surface tension, dielectric consta