Titlebook: Sport, Spectacle, and NASCAR Nation; Consumption and the Joshua I. Newman,Michael D. Giardina Book 2011 Palgrave Macmillan, a division of

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Selling Out NASCAR Nation,l conjuncture produced tremendously lucrative brand equity during the Bush vicissitude. By the of the 2007 season, NASCAR’s publically traded International Speedway Corporation reported revenues of $816.6 million, an increase of 2.3 percent from the previous year (“ISC Annual Report 2008,” 2008). To

Aboveboard

Concluding Thoughts,n, imperialism, ideological warfare, monumental successes, and equally epic failures. As we have argued in this book, the racetrack is more than a sporting metaphor for the rotational counterbalance of welfare state economics and . market economies—a back-and-forth history of economic stimulation an

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Part II Militarizing NASCAR Nation,nt of world oil reserves; the protection of existing domestic capital markets; and the establishment of global capital markets through acts of privatization and deregulation (Harvey, 2003, 2005; Klein, 2007; Phillips, 2006; Rutledge, 2005).

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硬化

978-1-349-29653-8Palgrave Macmillan, a division of Nature America Inc. 2011

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