Titlebook: Spezialgebiete des Marketing; H. Jacob Book 1972 Springer Fachmedien Wiesbaden 1972 Marketing

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Dietmar Fey initiative, including but not limited to integration into the software development lifecycle (SDLC). While all initiatives are unique, we find that the leaders share a tremendous amount of common ground and wrestle with many of the same problems. Their lessons can be applied in order to build a new