Titlebook: Soviet Marketing and Economic Development; Roger Skurski Book 1983 Palgrave Macmillan, a division of Macmillan Publishers Limited 1983 dev

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The Role of Marketing in Economic Development,play in the development process.. This neglect has several roots, one of the most important being the confusion over the very definition of marketing. Some authors take a broad view. Peter Drucker has written that marketing has the consumer as its focus and ‘marketing is thus the process through whi

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An Application of the Production Function Approach,s in analysing the trade industry has been quite limited, and is confined to the use of the simple Cobb-Douglas form. Ofer used the Cobb-Douglas for Israeli firms and reported returns to scale of 1.2 to 1.3 for half of his models and even higher estimates for the rest (Ofer, 1973a, pp. 375–6). Arndt

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Service Trends in Soviet Retailing,vel of service and emphasis on goods distribution during Stalin’s lifetime, some progress should have been expected with the rise in living standards and consumer expectations since then. In Chapter 4, using Schwartzman’s methodology based on per capita disposable income and trade wage trends, it wa

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Current Status of the Marketing and Distribution Sector,ince 1950 generally has been good in strictly quantitative terms, but it has definitely deteriorated since the early 1960s. Chapters 5 and 6 tried to get behind the quantitative picture to further explain the factors contributing to the overall record as well as those which have hindered an effectiv

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