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Titlebook: Soft Computing in Management and Business Economics; Volume 2 Anna M. Gil-Lafuente,Jaime Gil-Lafuente,José M. Me Conference proceedings 201

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A Double-Network Perspective on the Evolution of Subsidiary R&D Role: A Matter of Dual Embeddednessw studies have examined network effects to explain this evolution. To fill this gap in the literature, the present work focuses on changes in subsidiary capabilities and on the dynamic mechanisms by which their R&D role might evolve, especially, as a consequence of their interaction with a variety o
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Customer Loyalty Strategies and Tools in the Spanish Banking Sectorion, the authors evaluate the effects of scientific marketing and customer relationship management (CRM) tools on customer loyalty. Results of a survey completed by fifty-three Spanish financial institutions show that the implementation of customer loyalty strategies is widespread: all participating
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The Dimensions of the Financial Condition in Spanish Municipalities: An Empirical Analysisic sector. The complex nature of the concept of financial condition has been studied from both the doctrinal and institutional perspective. The aim of this study was to analyze whether the multiple indicators of the financial realities of local entities in Spain reflect the dimensions of analysis of
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Empirical Evidence of Spanish Banking Efficiency: The Stakeholder Theory Perspective greater efficiency. This study aims to contribute to the established literature by using the frontier methodology to estimate and compare the economic, social and overall efficiency for the population of Spanish savings banks and banks in 2005 and 2009. The perspective used is based on the Stakehol
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Description of a Straightforward Strategy to Invest: An Experiment in the Spanish Stock Marketarket. It is based on purchases at low prices and sales at higher prices, and it is closely related to volatility. Obviously, our technique has its limitations, but we study the hypotheses needed to assure a good performance. Our aim is to contribute to the better understanding of the topic by the r
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