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Titlebook: Socio-Economic Approach to Management; Science-Based Consul Laurent Cappelletti,Henri Savall,Véronique Zardet Book 2024 The Editor(s) (if a

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书目名称Socio-Economic Approach to Management
副标题Science-Based Consul
编辑Laurent Cappelletti,Henri Savall,Véronique Zardet
视频video
概述Reconciles the social and societal side of management with the economic demands of business.Contributes to a socially responsible capitalism.Draws from thousands of consultancy cases where the Socio-E
图书封面Titlebook: Socio-Economic Approach to Management; Science-Based Consul Laurent Cappelletti,Henri Savall,Véronique Zardet Book 2024 The Editor(s) (if a
描述The Socio-Economic Approach to Management (SEAM) is a management methodology for developing the sustainable performance of organizations. It finds its roots in a socially responsible vision of capitalism and its originality is to offer a unique management model useful for sustainably managing people and providing socially responsible consulting, as well as for carrying out research-interventions and creating knowledge. This book is the first to present in a synthetic way and illustrate with case studies the political, managerial and scientific dimensions of SEAM..This methodology has been successfully tested on thousands of companies and organizations from 48 different countries since 1974 and distinguished by prestigious French and American academies. It aims to convert the hidden costs of social dissatisfaction (absenteeism, excessive staff turnover, underproductivity) into economic value for the organization, which can be used to increase salaries, self-financedinvestments, master budgets or remunerate shareholders. It will be of great interest to students and scholars of management, as well as practitioners and consultants..
出版日期Book 2024
关键词sober management; sustainability; intervention management; management consulting; human potential; organi
版次1
doihttps://doi.org/10.1007/978-3-031-43875-2
isbn_softcover978-3-031-43877-6
isbn_ebook978-3-031-43875-2
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Laurent Cappelletti,Henri Savall,Véronique Zardetessen Besonderheiten nicht gerecht wird und zu bedenklichen Konsequenzen führt. Da aber der Dienstleistungssektor eine immer größere Bedeutung gewinnt, wird das Problem einer ungenügenden rechnerischen Durchdringung desselben immer dringlicher. Wissenschaft und Praxis werden dabei gleichermaßen hera
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on konventionellem bis hin zu integriertem Marketing gegeben. Künftig wird eine neue Kompetenz im Marketing-Management relevant, um festzulegen, welche Aktivitäten vollständig automatisiert werden, welche menschlichen Marketing-Fähigkeiten durch KI verbessert werden und wie Automation sowie Augmenta
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Laurent Cappelletti,Henri Savall,Véronique Zardeth an praxisinteressierte Wissenschaftler sowie an Dozierende und Studierende der Fachbereiche Marketing, Management, Kommunikation, PR und Wirtschaftspsychologie, die ihr Know-how anhand von Best-Practice-Beisp978-3-658-35822-8978-3-658-35823-5
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https://doi.org/10.1007/978-3-031-43875-2sober management; sustainability; intervention management; management consulting; human potential; organi
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